The "Gender Detector" app for Bitrix24 simplifies audience segmentation by using algorithms to automatically determine the gender of clients based on their first and last names. This enhances the accuracy of understanding the demographic composition of the customer base, which is key for marketing strategies.Features:
- Automatic gender identification (male, female, unisex, undefined) for precise audience segmentation.
- Personalization of marketing and communication strategies: Utilizing gender data to tailor email campaigns and advertising, increasing their relevance and effectiveness.
This app becomes a valuable tool for marketing.
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Automatic detection of customer gender by name for improved marketing and accurate analytics in Bitrix24